This site is owned and operated by We Love Fire Canada Inc. Your privacy on the Internet is of the utmost importance to us. At We Love Fire Canada Inc, we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
INFORMATION GATHERED AND TRACKED
We Love Fire Canada Inc gathers two types of information about users:
- Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, to participate in our message boards or forums, to email a friend, and from participation in polls and surveys:
- Information We Love Fire Canada Inc gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to consumers’ needs and to help our advertisers and store members better understand the demographics of our audience. Under no circumstances does We Love Fire Canada Inc divulge any information about an individual user to a third party.
We Love Fire Canada Inc Gathers User Information In The Following Processes:
Optional Voluntary Information
We offer the following free services, which require some type of voluntary submission of personal information by users:
- Electronic newsletters policy
We offer a free electronic newsletter to users. We Love Fire Canada Inc gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.
- Message boards/forums policy
Users of the site’s Reviews and Chat must register separately for these services in order to post messages, although they do not need to register to visit the site. During registration the user is required to supply a username, password, and email address.
- "E-mail this to a friend" policy
Our site users can choose to electronically forward a link, page, or documents to someone else by clicking "e-mail this to a friend". The user must provide their email address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose.
We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. We Love Fire Canada Inc may use a system to "tag" users after they have voted, so they can vote only once on a question. This tag is not correlated with information about individual users.
We Love Fire Canada Inc may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We never share any of this information about specific individuals with any third party.
Consistent with the Digital Privacy Act, we will never knowingly request personally identifiable information from anyone under the age of 18 without requesting parental consent.
We Love Fire Canada Inc tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. We Love Fire Canada Inc does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).
We Love Fire Canada Inc sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
USE OF INFORMATION
We Love Fire Canada Inc uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, message boards, chats, and reviews. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. We Love Fire Canada Inc never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.
When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.
We Love Fire Canada Inc creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our store members and partners to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don’t track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
SHARING OF THE INFORMATION
We Love Fire Canada Inc uses the above-described information to tailor our content to suit your needs and help our store members and partners better understand our audience’s demographics. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
We Love Fire Canada Inc operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.
We give users options wherever necessary and practical. Such choices include:
- Opting not to register to receive our electronic newsletters.
- Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users